The Story of How WisdomDolls™ were Born:
We are taught, from an early age, by the media and the cosmetic-fashion industry that we are not enough. Then we live our lives, buying into this illusion, trying to become the “ideal beauty” that has been defined for us. AboutWisdom’s™ founder, Beverley Danusis, experienced the lack of feeling beautiful early on in life. A single mom in her early twenties, with no income or formal education, Beverley began selling cosmetics, seeking beauty, acceptance, and success.
Twenty-three years later Beverley looked in the mirror and saw a tired, aging woman collapsing under the pressure to be beautiful and young every day. She quit her prestigious position that day, leaving behind an existence, an identity, and a self-image. That exact day, Beverley began her life's work of empowering herself and other women to break free of the cultural traps of the ideal beauty, perfection, unattainable expectations, powerlessness and inadequateness.
Beverley began conducting seminars for women on self-empowerment using Greek mythology and Goddesses as teaching tools to help bring awareness of the wisdom gifts that lay dormant within every woman. Notable psychiatrists and therapist, such as Carl Jung, Jean Shinoda Bolin, and Clarissa Pinkola Estes used these same concepts and gifted the world by furthering this essential work. Beverley used their work, along with other resources and her own research to create a knowledge base to empower women and girls from the inside out.
During one of Beverley’s presentations, a woman mentioned that Barbie type dolls influenced women on how they feel about their bodies. This emotional moment prompted Bev’s concept and vision for a new image of beauty using dolls.
Several studies and documentaries have shown Barbie, along with similar dolls, have negatively affected young girls in accepting their bodies. Even Beverley’s own daughter was victim to the beauty trap. These experiences brought about the inspiration for WisdomDolls™. It was past time to create a new definition of beauty and image for women and girls. The entire WisdomDoll™ concept came to Bev in a flash as the woman spoke of her pain of comparing her body as a young girl to the ideal beauty. Bev was to create dolls with more realistic body proportions and to model them after ancient Greek Goddesses. And to tie each doll to a personality pattern or goddess archetype, along with a unique wisdom gift that could be recognized and developed by every woman and girl. This is exactly what Bev did. Today Beverley lives her vision of inspiring and empowering woman and girls along their journey of self-acceptance of whom and what they are.
